Keyword Research

Keyword Research

For me keyword research is the lifeblood of any website.  If you don’t know what keywords your customers are using to find your site and BUY from your site then how do you know what keywords you want to optimise your site for or alternatively create PPC campaigns for?  RedFire Internet Marketing has access to some of the best keyword tools available on the net today, we pay a lot of money for these and it would be completely unpractical for you to do the same but we use these tools EVERY DAY.

If you are thinking you can get to page 1 in google’s natural search for the term “online mortgage” with a brand new website then you are in for quite a shock.  HOWEVER what about if we dug down a bit deeper and looked at “online mortgage manchester” now this would potentially be a keyword we could dominate for you.  When we say dominate we mean dominate!  We don’t mean have 1 result in the top 10 of google’s natural search, we mean we have 5-6 results at least within googles natural search results top 10.  Can you imagine having the majority of the first page of Google’s natural search results?  It doesn’t matter thjen which website the potential customer goes to, ultimately they will be viewing your website and then its up to your website to convert them.

Keyword Research therefore is vital.  You really do need to know what customers are searching for and how you can get those customers to your site.  We don’t mean any keywords either, we look for BUYERS keywords, the one’s that customers are putting into google with the aim to buy something.  It is important to clarify the keyword you are targetting to decide whether this person is a buyer or a browser,  ideally you want buyers of course but don’t discount browsers because depending on your landing page that they go to, browsers can be ultimately converted to buyers with the right motivation and time.