Pay Per Click

Pay Per Click Marketing (PPC)

PPC Marketing gives you the ability to bid on phrases or keywords that your customers may use when they search for products in the search engines such as Google, Yahoo and Msn.  PPC Marketing has experienced huge growth in the last 2 years and it is increasing despite the current recession.  Google is estimated to account for over 80% of UK search traffic and I can deliver targeted traffic through Google, Yahoo and Msn to get maximum  exposure to your website.

I always get asked “is it expensive” well yes it can be!  You can burn through a lot of cash via PPC and see nothing in return if you don’t know what you are doing.  It is essential in my opinion to get the lowest possible cost per click possible, now there are techniques to do this that are not always followed or even known about by some advertisers.  Why pay £0.50p per click when you can pay £0.05 per click on an optimised landing page.  It baffles me sometimes when I see the cost of some campaigns and the amount of money they are literally throwing away.

The biggest criteria for any PPC campaign is Tracking and Split Testing.  It is criminal and I mean CRIMINAL if you are not having each individual keyword in your PPC campaign tracked.  How else do you know what is making you money and what is a dead loss?  It is also essential to split test these keywords that are making you money to see if you can further improve these campaigns to make you even money per click.

I can personally offer full tracking, split testing, keyword research with competitor analysis to see what keywords your direct competition are using.  With this information coupled with the lowest possible Cost Per Click you can be confident that you are getting the best possible bang for your buck so to speak!