Search Engine Optimisation

Search Engine Optimisation

I am sure you have heard of search engine optimisation or SEO from many places on the net or from web designers / developers.  For some designers / developers they make it sound like its some sort of holy grail and completely unobtainable without their help or “service”, the problem really comes about when they don’t even do the basics!

Firstly its knowing what to optimise for?  What keyword / keywords are you optimising your page for, ideally it should only be 1 keyword per page but there are techniques that can get you top results with 2 or more keywords.  Second, once you know what your keyword is you really need to analyse your potential competitor sites within Google (estimated 70% of searches done via this search engine) and then copy / imitate there seo conditions.  Not all pages within google are optimised in the same way.  There are also two main types of optimisation, onpage and offpage.  The very basics of onpage and I mean BASICS are to fill out correctly all the meta data, H1, H2, H3 tags, on page images named after keyword with anchor text again with your keyword in, Italic / Bolding / Underlining your keyword, Intra Linking between pages of your site with your keywords.  These I would summise are the VERY basics of onpage SEO and if your page does not have all these then you are not as optimised as you could be.

Off page optimisation is a whole new ball game, this mainly but not only consists of getting qualifed, quality backlinks to your site ideally from related pages (not necessarily sites) regarding your keyword.  These should have dofollow links rather then the rel=nofollow tag as this will provide you further link juice and above all your link should not be going back to http://www.mysite.com it should link back to mykeyword with mykeyword linking back to your site or individual page you want to rank for.